ISPOR Europe 2026
Panel Access and Pricing track
Convergence and the Transatlantic Bargain: US Pricing Reform, the EU Pharma Package, and What Either Means for Innovation and Access
Tue, Nov 10, 2026 · 10:30–11:30 AM CET Hall D, Level -2, Austria Center Vienna
About this session
ISSUE: Pharmaceutical pricing on both sides of the Atlantic is being reformed simultaneously — but in ways that may pull against each other. In the US, the IRA's Medicare negotiation programme is forcing prices toward international levels, while MFN and tariff-linked arrangements press other wealthy countries to pay more.
