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Clinical Trial Events
ISPOR Europe 2026

Panel Access and Pricing track

When Global Policy Agendas Collide – Evidence, Value, and Pricing Tensions at the Intersection of EU and US Reform

Mon, Nov 9, 2026 · 10:30–11:30 AM CET Hall L, Level 1, Austria Center Vienna

About this session

Issue: Market access strategy is being reshaped by evolution of EU and US policy reforms that place competing emphasis on evidence generation and pricing. EU Joint Clinical Assessment (JCA) increases the need for robust, standardized comparative evidence that withstands scrutiny across Member States. Emerging US pricing policies threaten to link some US prices to lower international benchmarks.

Speakers