Talk Site Partnering, Engagement & Operations track
Concierge Site Engagement: Understanding Site Personas & Integrating Voice of the Customer
Tue, Oct 13, 2026 · 2:40–3:05 PM CEST InterContinental Barcelona
About this session
To understand key unmet needs of clinical trial sites through primary market research analyzed against hypotheticals, we will review different types of trial sites to further refine persona characteristics, drivers and behaviors, goals, pain points, expectations for sponsors, and key information sources. The goal is to develop a targeted engagement model curated for a respective trial site enhancing the collaboration, productivity and relationship.
Speaker
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Patient & Site Engagement Team Lead, Clinical Development Operations, Boehringer Ingelheim · Inc.
Speaker
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