ISPOR Europe 2026
Talk Access and Pricing track
The Accidental FX Trader: How United States MFN Pricing Reshapes Global Launch Strategy and Access
Mon, Nov 9, 2026 · 11:45 AM–12:15 PM CET Connection Zone, Hall F Foyer, Level 0, Austria Center Vienna
About this session
ISSUE: United States (US) Most-Favored-Nation (MFN) pricing could create consequences that extend well beyond US drug prices. By linking US payment or rebate calculations to prices in selected international markets, MFN introduces a new connection between local pricing decisions, cross-border benchmarking, and global launch strategy.
Speakers
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Pfizer Inc
Speaker
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EntityRisk, Inc.
Speaker