Talk Sponsored Sessions track
IH07 - GenAI in Action: Demo and Real-World Case Studies Transforming Medical Writing in Global Pharma (Exhibition Hall)
Wed, Mar 19, 2025 · 11:50 AM–12:15 PM CET Innovation Hub (in Exhibition Hall), Congress Center Basel
About this session
This session will present an off-the-shelf GenAI-powered Medical and Regulatory Authoring platform, proven in global pharmaceutical deployments. Real-world case studies highlight how it reduces first-draft CSR and protocol preparation to minutes, achieving overall time savings of 50%.
Key points to explain and demo include:
- Integrated Authoring Solution: Demonstrate a Word plugin designed to seamlessly integrate with existing workflows and upstream/downstream systems (e.g., Veeva RIM) to automate document assembly.
- Cross-Document Content Reuse & Standardization: Demonstrate a GenAI framework for reusing and standardizing content across multiple document types, enabling enterprise-wide, scalable authoring.
- GenAI-Driven Quality Control: Explanation of an automated quality control process harnessing GenAI to ensure accuracy, consistency, and regulatory compliance.
- Change Management Strategy: Practical insights and lessons learned from enterprise deployments, including approaches and best practices for effective GenAI adoption, along with measurable outcomes and cost-effective strategies.
Who Should Attend:
Medical writers, regulatory executives, and professionals in digital innovation, R&D, IT, and clinical development who aim to streamline authoring processes. Attendees will gain actionable strategies, deeper insight into real-world GenAI applications, and proven examples of measurable benefits.
Programme:
- Setting the scene — Sharon Chen
