Talk Sponsored Sessions track
IH02 - What questions are HCPs asking about your medicines, and do your SRDs answer them? (Exhibition Hall)
Tue, Mar 18, 2025 · 12:10–12:35 PM CET Innovation Hub (in Exhibition Hall), Congress Center Basel
About this session
Healthcare professionals (HCPs) often struggle to find reliable medicines information online. To address this unmet need, Datapharm and MILE (Medical Information Leaders in Europe) developed innovative Scientific Response Document (SRD) search technology. This technology enables HCPs to access accurate responses to their specific questions about medicines, within their established information-seeking journeys.
The SRD search service is now available on widely used and trusted websites in the UK (emc), Germany (Rote Liste) and France (VIDAL). In this session, Datapharm and MILE will share insights from UK and German HCPs’ searches on SRDs:
Identify any gaps in the effectiveness and distribution of your materials for answering HCPs’ frequently asked questions about medicines.
Gain new insights on how HCPs are searching for online medicines information, which can help you create a positive impact on your customer engagement communications.
Programme:
- Setting the scene — Ian Hamilton
