Panel Study & Site Management track
Best Advertising Practices and Partnerships for Patient Recruitment Success
Sat, Apr 26, 2025 · 11:30 AM–12:30 PM CDT Hyatt Regency New Orleans
About this session
Patient recruitment remains a significant challenge in our industry, often exacerbated by outdated U.S. Food and Drug Adinistration guidelines. Despite these constraints, there are ways to improve recruitment through better advertising practices. This panel brings together perspectives from sponsors/contract research organizations (CROs), institutional review boards (IRBs), and sites to discuss best practices within their organizations and how to form effective, mutually beneficial partnerships. We will focus on how sites and sponsors/CROs can implement winning strategies in patient recruitment advertising that also meet IRB review expectations. Each organization will offer actionable insights aimed at enhancing their processes to improve recruitment outcomes.
CEU: 1.00 ACRP
Speakers
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Site Engagement, Patient Recruitment & Retention · Moderna
Panelist
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Senior Director, Regulatory · Advarra
Panelist
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Senior Marketing Specialist · Centricity Research
Panelist
