SCOPE Summit for Clinical Ops Executives
Talk Decentralized & Hybrid track
ROI: Return on Innovation – a Model for Avoiding Distraction in a World of BSOs (Bright Shiny Objects)
Tue, Feb 4, 2025 · 12:20–12:35 PM EST Rosen Shingle Creek
About this session
Innovation in digital and data has yielded great benefits over human history but the term "creative destruction" does not just connote the displacement of incumbent ways of working, but also the folly of adopting too early. In this presentation, I will suggest a third option—a focus on solving the most pressing problems of the pharmaceutical development business, using the least possible amount of its capacity for change.
