Talk AI in Clinical Research track
27 Years of Change: Why Human Behavior Is the Ultimate Variable in Scaling AI in Clinical Development
Tue, Mar 2, 2027 · 3:05–3:25 PM EST Rosen Shingle Creek
About this session
While the industry rapidly adopts AI to optimize trial design and execution, the greatest hurdle is no longer technological—it is behavioral. Drawing on over 27 years of experience navigating landscape shifts, this session explores the critical intersection of AI implementation, change management, and behavioral science. I will share strategic insights from the past 2 years leading AI transformation. It will detail how to move beyond pilot programs by building an internal "Community of Practice", upskilling clinical teams, and utilizing behavioral science principles to overcome resistance.
Speaker
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Vice President, Clinical Excellence and Innovation, Vaccines, Vaccines Research and Development · Pfizer Inc.
Speaker