Centaur—The Site-First Platform: Where Operational Efficiency Meets Human Expertise

About this session

We explore the innovative platform Pfizer developed to streamline feasibility and site selection decisions, using a data-led, site-centered approach. The platform consolidates and transforms the data into actionable strategies, allowing to anchor decision-making at the site level while scaling an AI-driven strategy that still values expert judgment. With this approach, Pfizer aims to bring efficiency into the decision, without losing the valuable input from our ultimate partners: the sites.

Speakers

• EL

  Erbin Lim

  Global Product Development Study Optimization, Global Study & Site Operations · Pfizer

  Speaker

• NL

  Nadia Lim

  Feasibility Strategy & Analytics Group Lead · Pfizer

  Speaker

• AN

  Ana Maria Sanchez De La Nava

  Feasibility Strategy & Analytics Lead · Pfizer

  Speaker