Aligning Patient Engagement in Clinical Trials with Corporate Branding: Proven Value through Successful Pilots and Key Metrics

About this session

Connect2Trials (C2T) showcases how embedding Sanofi's corporate branding across all clinical trial touchpoints, from social media to study-specific websites, drives measurable patient engagement. Pilot results confirm the approach: a 5x surge in clicks, 7x more completed digital prescreenings, and sustained organic traffic growth on Sanofi.com since Q3 2025. C2T's end-to-end portal model, validated through real-world KPIs, sets a new standard for patient-centric recruitment aligned with corporate identity. Unified Sanofi clinical trials branding applied across all patient-facing touchpoints. Pilot 2026 delivered 5x more clicks and 7x more digital prescreenings vs. 2025. Sanofi.com integration drove organic traffic growth from 3,500 to 16,500+ views (Q1 2024–Q1 2026). Branded patient engagement model strengthens trust and recognition throughout the recruitment journey. Scalable framework ready for expansion across therapeutic areas and global markets.

Speakers

• CA

  Christophe Aubertin

  Speaker

• OF

  Olivier Flexas

  Digital Product Line Owner, Patient Experience & Data Capture · Sanofi

  Speaker