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Clinical Trial Events
ISPOR Europe 2026

Panel

The Historical Linear Life Science Model is Dead and Requires Rethinking to Adapt to a Rapidly Changing Ecosystem

Mon, Nov 9, 2026 · 10:30–11:30 AM CET Hall G1, Level -2, Austria Center Vienna

About this session

Issue: The life sciences ecosystem is often described as a linear pathway from discovery through clinical development, regulatory approval, health technology assessment (HTA), adoption, and patient care. This model has shaped the system, but critics argue it no longer reflects modern healthcare innovation. Advances in personalised medicine, RWE, AI, and learning health systems have exposed the limitations of a linear framework.

Speakers