Panel Discussion: Pathways to Value Creation from Investment in Digital Measures

Tue, Nov 3, 2026 · 9:45–10:15 AM EST Pfizer Innovation Research Lab

About this session

How investment in digital measures is creating value beyond capturing disease progression in ways that matter to patients and clinicians; how to build confidence with investigators, sites, HCPs and patients and show clear value in care; discussions around ROI and context of use.

Speakers

Carrie A. Northcott

Director & Project Lead · Pfizer Inc

Moderator
Kevin Thomas

Director · Boston University

Panelist
Jarjieh Fang

Director, HVE, Patient-Centered Outcome Assessment · Pfizer

Panelist
Sarah Ernst

Head of Clinical Innovation Strategy and Implementation · Sanofi

Panelist
Thomas Bartlett

Patient Advocate living with Myasthenia Gravis

Panelist