Session 4: Patient Support Ecosystems: Insights, Innovation, and Impact

Thu, Nov 12, 2026 · 1:45–2:45 PM -03 SINDUSFARMA, SINDUSFARMA

About this session

Three real-world Medical Information perspectives: Sentiment and Empathy Analytics in Medical Information; Data Governance in Medical Information with Integrated Operational Data; Building an Omnichannel Medical Information Journey Based on HCP Preferences and Engagement Insights.

Speakers

Patricia A. Vieira

MI Content & Cross-Therapy Area Lead, LATAM · Pfizer

Chair
Karlla Sanches

Operations Manager, PPD clinical research business · Thermo Fisher Scientific

Speaker
Victor Penteado

Medical Information Analyst · MSD

Speaker
Soraia Borba

Medical Information and Customer Service Manager · AstraZeneca

Speaker

Reviews of this session

No reviews yet

Were you in the room? Reviews are open until Nov 13, 2027. Write the first one with a free account.

Create free account Sign in